Personal Branding

Personal branding needs to be handled carefully in the age of Google, where your past can easily come back to haunt you. Here, Seth tells the audience of how his friend was looking into three potential candidates for a job and found red flags with each one of them. For two of them, they played a hand in their own downfall by bragging about binge drinking and belittling the jobs they were applying for. This lesson teaches that we should be careful of what we post since employers can easily research things about job applicants.

Public Appearance

In this blog post, Danah discusses how her audience should go about maintaining their public image online. She recounts the times where people who comment on her blog are later horrified when they find their comments at the top of Google’s results on them. She gives advice on how to better protect yourself from prying eyes and recommends blogging frequently to keep old posts from appearing in search engines. The lesson here is that we should be careful about posting and behave professionally online.

Being Googleable

In his post, Will discusses how to become “Googleable” and why this isn’t a bad thing. He talks about how important it is for a college admissions officer or potential employer to be able to search your name and come up with a good result. Instead of recommending that people avoid the web, he implores people to use it and craft their own identities rather than allow someone to write it for them. His lesson here is that if we put good, Googleable work onto the web, it may give us a leg-up when it comes time to be hired.

Academic Blogs

“Blogs are just like other forms of writing, such as books, in that there’s a whole lot of trash out there—and some gems worth reading.”

Dan Cohen

Here, Dan describes the concern of academics with getting involved in an activity such as blogging and attempts to persuade his colleagues that blogging is the same as writing a book. Though he recognizes that in 2006, having an anonymous blog was capable of getting someone fired, he claims that blogging is a good outlet for informing people and for building a resume. The lesson that can be learned from this post is that having a blog dedicated to research interests can make one a more interesting and appealing candidate.

Professional Blog

Using Rebecca Wingo’s blog as an example, one can see how professional blogging can be done correctly. The home page is interactive, informative, and tasteful, with no glaring clashes between images and colors. She gives readers easy access to various pages that cover her CV, research, published books and articles, as well as workshops she’s holding. The lesson to be learned from this site is what a modern professional blog looks like.

Update: I originally completed and uploaded this a few weeks ago before the assignment date was changed.

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